Driver-based operating model
A three-statement model wired to real drivers — pricing, seats, churn, headcount — so a single assumption change flows through P&L, balance sheet and cash without breaking a formula.
Three ways to work with Marlova, each mapped to a stage: a one-time model build, an ongoing monthly finance function, and a fundraise package. Every line is priced up front and shipped against a checklist — no open-ended hours, no mystery invoice.
Read it like a spec sheet. The Monthly engagement is where most teams land; the Sprint and Fundraise packages bolt on around a specific moment.
| // deliverable | One-time Model Sprint $3,800 flat / 2 weeks | Most engagements start here Fractional CFO — Monthly $2,600 per month / 3-mo min | Add-on scope Fundraise Package $7,500 flat / per round |
|---|---|---|---|
| Three-statement modeldriver-based P&L, balance sheet, cash | Build | Maintained | Use-of-funds view |
| 13-week cash forecastrolling, reconciled to ledger | Refreshed monthly | ||
| Scenarios modeledbase / upside / downside | 2 scenarios | Unlimited | Round-specific set |
| Board packvariance, burn, runway, narrative | — | In ≤5 days of close | — |
| Working sessionslive calls + Slack access | 1 handover walkthrough | Bi-weekly + Slack | Investor-call support |
| Diligence data roommetrics tab, source links | — | On request | Full build |
| Turnaroundfrom signed engagement | 2 weeks | Ongoing / monthly | 3–4 weeks to raise-ready |
| Start a sprint | Book a fit call | Prep the raise |
Every board pack pairs the numbers with a written narrative — so your directors read a story, not a spreadsheet dump.
These are the working files that outlast any single meeting — each one source-linked, version-controlled, and yours to keep.
A three-statement model wired to real drivers — pricing, seats, churn, headcount — so a single assumption change flows through P&L, balance sheet and cash without breaking a formula.
Weekly inflows and outflows reconciled to your bank feed, with a runway countdown to the exact week your balance crosses zero under each scenario.
Variance-to-plan, burn multiple, cohort economics and a cash bridge — plus a two-page written commentary your board can absorb before the call, not during it.
A structured room with a metrics tab, historical actuals, contracts index and a defensible use-of-funds model — organised the way a diligence team expects to find it.
Need one specific thing without the full engagement? These are scoped and billed as standalone line items.
Drawing the line up front keeps the engagement honest. Here's exactly where our scope starts and stops.
Tell us your stage and we'll scope it in one call.
Marlova · fractional CFO & advisory · Coppell, TX
Book a 30-min fit call